From November 6-13, 2013, the Divi & Tamarijn Aruba All Inclusives provided the Ultimate Aruba Fashion Experience with fashion design celebrity, Layana Aguilar of Project Runway Season 11, to their Sweepstakes winner, Beth Stipanov and her husband, Luka.
“Our goal in conducting this sweepstakes was to increase overall brand visibility in today’s highly competitive marketplace and to expand the appeal of the Divi & Tamarijn Aruba beyond our standard travel audience to new potential guests interested in fashion and lifestyle experiences,” said Aracely Sansone, Vice President of Marketing for the Divi & Tamarijn Aruba All Inclusives. “I’m very pleased to say that we were successful, having received 4,321 entries to the sweepstakes and experienced a significant spike in traffic from both existing and new sources to the properties’ websites as a result.”
As part of their sweepstakes prize, Beth and Luka enjoyed an all-inclusive 7-night stay for two at the Divi Aruba in an Oceanfront Lanai room, round trip air for two and complimentary roundtrip airport transfers. In addition, they received select upgraded in-room amenities including personalized bathrobes and slippers, Aruba Aloe toiletries, a bottle of champagne and an array of delectable food items upon check-in. So that they could post about their visit on social media during their trip, Beth and Luka also received a 7-day WiFi package, which they used to the fullest. Both also were treated to one spa treatment each at the Indulgence by the Sea Spa located at the Divi Aruba.
“This entire event has been such a wonderful experience for me,” said Beth Stipanov. “As a fan of Project Runway and fashion overall, it was amazing to have the opportunity to meet and spend time with Layana Aguilar while also having a fantastic vacation at the same time that I otherwise would not have taken. Luka and I have already been recommending the Divi & Tamarijn Aruba to our friends, family and colleagues, as the properties have such comfortable accommodations set right on a beautiful beach and all the amenities a traveler could want as well as great service by an attentive and friendly staff. We will definitely be visiting Divi & Tamarijn Aruba again and are already beginning to plan our next trip.”
As additional prize benefits, Beth and Luka were accompanied by Layana Aguilar as VIPs to Aruba In Style Fashionweek presentations, parties and events on November 8, 9 and 10 including round trip transportation. Layana dressed Beth in her ensembles for the Aruba In Style events on those evenings and the Divi & Tamarijn Aruba purchased one design of Beth’s choice as further prize perks. A highlight of the prize took place on Saturday, November 9, when Divi & Tamarijn Aruba presented Beth with a $2,500 shopping spree to her choice of boutiques and shops on Aruba, to which she was accompanied by Layana Aguilar, who helped her choose her clothing and accessory purchases.
“Participating in the Divi & Tamarijn Aruba’s “Ultimate Fashion Experience” Sweepstakes and presenting my designs at the Aruba In Style event has been such a great experience,” said Layana Aguilar. “Aside from connecting with the Aruba In Style organizers, models and various individuals in the fashion industry who were involved in the event, the trip has opened up several new business opportunities for me and allowed me to network with new contacts with whom I might work with in the future. It has also provided me with some content for a new broadcast documenting the lead-up to my fall/winter 2015 show at New York Fashion Week, which will debut on YouTube and hopefully air on national TV soon thereafter.”
The Divi & Tamarijn Aruba “Ultimate Fashion Experience” Sweepstakes was conducted from August 14 through September 3, 2013. To enter, individuals were required to visit the website at http://www.diviaruba.com or the Facebook page at www.facebook.com/DiviandTamarijnAruba and fill out the sweepstakes entry form, call 1-800-554-2008 or e-mail marketing@diviaruba.comfrom. Winner Beth Stipanov was selected by random drawing. Beth and Luka Stipanov reside in Boston, MA, with their two children and are co-owners of Barracuda Tavern in the city’s busy downtown area.
Aruba In Style Fashionweek is a premier event in Latin America and the Caribbean that is produced in association with IMG – a first for the region. Taking place November 8-10, 2013 on Aruba, it brings together top international fashion designers, media, celebrities and the jet-set crowd from around the world for a series of designer presentations of their fashions, celebrity cocktail parties, premier DJ events, styling sessions and insider collection-reveals. For more information about Aruba In Style, visit www.ArubaInStyle.com, www.facebook.com/arubainstyle or https://twitter.com/ARUBAINSTYLE.
Layana Aguilar is an internationally known fashion designer whose essence is to enhance the women’s inner beauty. Layana lives in New York after having been born and raised in Brazil. She graduated from the prestigious Fashion Institute of Technology (FIT) in 2010, where she won the Hilton Hollis Award. In early 2013, Layana Aguilar became known as one of the designers of hit TV show Project Runway Season 11, during which she won consecutive top looks and even collaborated on a design worn by Heidi Klum in one of her TV commercials.
Also in 2013, Layana presented her first Fall/Winter collection at the Mercedes-Benz New York Fashion Week. Layana has had the privilege to work for Oscar de la Renta before starting her own brand in 2013. Her new clothing line is LAYANA AGUILAR NEW YORK, which differentiates itself by combining the sophistication of New York with the uniqueness of the Brazilian culture. For more information about Layana, visit www.layanaaguilar.com, www.facebook.com/LayanaAguilar, or https://twitter.com/layanaaguilar.
Located just thirty minutes from the airport and five minutes from Aruba’s capital city, Oranjestad, the Divi & Tamarijn Aruba All Inclusive resorts are set on beautiful Druif Beach, with a shopping arcade and the Alhambra Casino nearby. Guests staying at either the AAA 3-Diamond Divi Aruba or the adjacent, oceanfront Tamarijn Aruba have use of all facilities and services of both properties. All stays at the Divi & Tamarijn Aruba include all meals and snacks at a choice of nine dining options, unlimited beverages at seven bars, the use of three freshwater pools, a wide range of activities including non-motorized water sports and nightly entertainment. In addition, all guests may use the well-equipped Divi Winds Sports Center, which features a 30-foot outdoor rock climbing wall on the beach. At the Divi Aruba, the chic pool deck has become a central gathering place for guests of both properties to relax. The resorts offer a variety of packages including honeymoon, family, golf and wedding. An onsite wedding coordinator assists with arrangements for beach weddings through Aruba Weddings For You.
For reservations and more information about Divi & Tamarijn Aruba, contact your travel professional or call 1-800-554-2008, 207-594-7888, or visit the resorts’ websites at www.diviaruba.com or www.tamarijnaruba.com. The properties can also be found on Facebook, Twitter, Pinterest, Instagram, Google+, YouTube and the resort Blog.
