ORANJESTAD, ARUBA – (April 22, 2014) – Just over a year from the properties’ launch of their redesigned websites and new family and wedding/honeymoon micro-sites, the Divi & Tamarijn Aruba All Inclusive Resorts continue to refresh their digital presence with the addition of two new mobile micro-sites targeting these two key niche markets plus a refurbishment of the properties’ existing mobile websites.
“With travelers increasingly turning to their tablets or mobile phones to research and often book their next vacations, we felt it was time to place a greater focus on this platform,” said Aracely Sansone, Vice President of Marketing for the Divi & Tamarijn Aruba. “Further, the technology that was used to develop the mobile sites and micro-sites provides us with new capabilities for content management, analytics and reporting along with an improved overall end-user experience for our potential guests.”
The Divi & Tamarijn Aruba originally launched mobile websites for the two sister properties in 2010. Their 2014 redesign and addition of the two new mobile micro-sites for wedding/honeymoon and family travel have remained consistent with the properties’ brand identity while giving the sites an updated look and feel. They now feature many characteristics of an easy-to-use app, such as swipe-to-view photo galleries and a click-to-call link to the reservations line. Behind the scenes, the sites now integrate a custom booking engine that utilizes web-based reservations capabilities from two of the top third party providers. The technology also includes a generator for producing QR codes, NFC tags and short URLs that connect offline media such as print ads, flyers or conference displays to the Divi & Tamarijn Aruba’s digital sites, providing the resorts with additional ways to engage their audiences.
The Divi & Tamarijn Aruba’s new suite of mobile sites is currently live. The sites were developed by Qfuse, a Boston-based tech start-up that helps companies build and manage mobile websites and landing pages from one central dashboard.
Located just thirty minutes from the airport and five minutes from Aruba’s capital city, Oranjestad, the Divi & Tamarijn Aruba All Inclusive resorts are set on beautiful Druif Beach, with a shopping arcade and the Alhambra Casino nearby. Guests staying at either the AAA 3-Diamond Divi Aruba or the adjacent, ocean-front Tamarijn Aruba have use of all facilities and services of both properties. All stays at the Divi & Tamarijn Aruba include all meals and snacks at a choice of nine dining options, unlimited beverages at seven bars, the use of three freshwater pools, a wide range of activities including non-motorized water sports and nightly entertainment. In addition, all guests may use the well-equipped Divi Winds Sports Center, which features a 30-foot outdoor rock climbing wall on the beach. At the Divi Aruba, the chic pool deck has become a central gathering place for guests of both properties to relax. The resorts offer a variety of packages including honeymoon, family, golf and wedding. An onsite wedding coordinator assists with arrangements for beach weddings through Aruba Weddings For You.
In 2013 alone, the Divi & Tamarijn Aruba All Inclusive received distinctions of excellence from several top travel organizations including TripAdvisor®, MLT Vacations SM, Apple Vacations®, Travelife and Zoover. The resorts also offer wedding, honeymoon, vow renewal and golf packages.
For reservations and more information about Divi & Tamarijn Aruba, contact your travel professional or call 1-800-554-2008, 207-594-7888, or visit the resorts’ websites at www.diviaruba.com or www.tamarijnaruba.com. The properties can also be found on Facebook, Twitter, Pinterest, Instagram, Google+, YouTube and the resort Blog as well as via mobile at m.diviaruba.com and m.tamarijnaruba.com.
