** Social Media Marketing Initiative Designed to Increase Brand Visibility **
** Pinterest Contest Starts Today Offering the Chance to Win a 5-Night Stay **
ORANJESTAD, ARUBA – (May 15, 2013) – To grow the integrated online brand presence already established for the properties, the Divi & Tamarijn Aruba All Inclusives have recently created accounts on several of today’s most popular social media sites. Further supporting this initiative, the properties are launching a contest on Pinterest today for a chance to win an all-inclusive 5-night stay for two at the winner’s choice of the two adjacent sister properties.
“While the Divi Aruba and Tamarijn Aruba websites continue to be the anchor of our presence on the web, social media provides us with an excellent means of engaging directly with existing and prospective customers,” said Aracely Sansone, Vice President of Marketing for the Divi & Tamarijn Aruba All Inclusives. “Talking to our fans on the channels they are utilizing most and posting relevant, timely and compelling material allows us to actively drive conversation about the properties with the ultimate goal of increasing overall brand visibility.”
Staying consistent with current marketplace and social trends, Divi & Tamarijn Aruba initially set up property pages on the top three social media sites of Facebook, Twitter and YouTube. In less than a year’s time, the Facebook account obtained 5,000 fans and has since exceeded 6,500 fans. Since inception, the Twitter account has gained over 350 followers and the YouTube channel has received more than 63,000 views. The success of these pages led the properties to expand their efforts more deeply into social media marketing, having recently instituted accounts on Pinterest, Instagram and Google+ (Google+ accounts are for each property separately). In addition, dedicated Spanish language Facebook and Twitter pages have been established so that Divi & Tamarijn Aruba can communicate with the growing number of their hotel guests originating from Latin America and Brazil.
The strategy that Divi & Tamarijn Aruba have employed across their social media websites is to grow their fan base by maintaining a high level of engagement and by leveraging key promotional tools including contests and giveaways. Currently, the properties are conducting a photo contest on Instagram and Facebook to reward one of its loyal brand followers and advocates with one free night toward their next vacation. Between April 1 and June 30, 2013, individuals need only upload a sunset photo taken at Divi & Tamarijn Aruba to the properties’ Facebook wall or Instagram #diviphotocontest to be entered for a chance to win.
Launching today and running through June 15, Divi & Tamarijn Aruba’s Pinterest sweepstakes offer a chance to win a 5-night all inclusive stay for two at the winner’s choice of the two sister properties. To enter the sweepstakes, an individual needs only to follow Divi & Tamarijn Aruba on Pinterest, create his or her own “My Divi & Tamarijn Aruba Vacation” board, and pin at least four photos from the resorts’ websites.
Just last year, Divi & Tamarijn Aruba redesigned their websites to enhance their functionality and ease of navigation, include a dedicated new honeymoon/wedding microsite, add the ability to book air & hotel packages and feature the option to view some pages translated into Spanish. In addition, TripAdvisor Certificates of Excellence are featured on the properties’ homepages and there is a link to traveler testimonials, both key factors in the accommodation choices of many of today’s connected travelers. The Divi & Tamarijn Aruba blog was also launched in 2012 as a vehicle for generating more direct brand interaction with the target audience.
Located just thirty minutes from the airport and five minutes from Aruba’s capital city, Oranjestad, the Divi & Tamarijn Aruba resorts are set on beautiful Druif Beach, with a shopping arcade and the Alhambra Casino nearby. Guests staying at either the AAA 3-Diamond Divi Aruba or the adjacent, oceanfront Tamarijn Aruba have use of all facilities and services of both properties. All stays at the Divi & Tamarijn Aruba include all meals and snacks at a choice of nine dining options, unlimited beverages at seven bars, the use of three freshwater pools, a wide range of activities including non-motorized water sports and nightly entertainment. In addition, all guests may use the well-equipped Divi Winds Sports Center, which features a 30-foot outdoor rock climbing wall on the beach. At the Divi Aruba, the chic pool deck has become a central gathering place for guests of both properties to relax. The resorts offer a variety of packages including honeymoon, family, golf and wedding. An onsite wedding coordinator assists with arrangements for beach weddings through Aruba Weddings For You.
For reservations and more information about Divi & Tamarijn Aruba, contact your travel professional or call 1-800-554-2008, 207-594-7888, or visit the resorts’ websites at www.diviaruba.com or www.tamarijnaruba.com. The properties can also be found on Facebook, Twitter, Pinterest, Instagram, Google+, YouTube and the resort Blog.
