TruRatings system

Our TruRatings rating system gives you a reliable, unbiased and accurate representation of popularity. Ranking of any item (restaurant, hotel, car rental, beach) on VisitAruba.com is done fairly because it is based on the number of ratings counted, the more ratings are received, the more reliable the rating average is considered to be.

Other sites just give you the average, regardless if it's based on many or few ratings. This means that an item with only votes of 10 will be placed above an item with many votes of 9. Our TruRatings rating system will rightfully place the item with many votes above the first in the ranking, since it has more voters and thus has a more credible rating.

Another issue our rating system handles nicely is bias. Bias enters rankings when nothing is done with extreme ratings (either very high or very low compared to the average). These voters, for whatever reason, purposely overrate or underrate an item with the intention to raise or lower its position in the rankings. Advanced techniques used by our system serve to minimize the influence of these votes, giving you an unbiased view of the popularity of the items.

In summary, our TruRatings rating system gives you an accurate assessment of popularity.